Catrice Cosmetics, a brand owned by Cosnova Beauty, has been at the forefront of providing high-quality, affordable cosmetics that comply with stringent European and American standards. Notably, animal testing for cosmetic products has not been permitted in Europe since 1998, and Catrice adheres strictly to this regulation.

The brand targets young adults and teenagers, offering a wide range of trendy and innovative products. This case study highlights my role in redesigning the navigation system for their e-commerce platform, aimed at improving user experience, driving engagement, and boosting conversions.