Building a better brand

Client

Jack Daniel's

Year

2022

Essentia, a rising women's skincare brand, sought to refresh their digital presence and visual identity. We were tasked with evolving their branding and creating an e-commerce platform to showcase their expanding product line. Our work focused on developing a sleek, minimalist aesthetic that appeals to health-conscious women, while ensuring an intuitive online shopping experience. This ongoing project aims to position Essentia as a premium yet accessible option in the competitive women's skincare market.

Scope of Work

Video Ads
Social Media Ads
Print Ads

Which allows your project pages to be highly adaptable.

Unlike traditional templates with rigid image slots, this system gives you complete freedom to present unlimited project images without modifying the template structure. Your portfolio adapts to your content rather than forcing your work to fit predetermined formats, ensuring your projects look professional across all devices.

Project images are handled through multi-reference.

This flexible image system allows you to showcase your work in its best light on project pages. Multi-reference lets you upload images to your CMS and select the ideal ratio for each specific context, add custom descriptions, and create side-by-side image comparisons - all while maintaining visual consistency throughout your portfolio.

TEASER CAMPAIGN EXECUTIONS

Enhance your project showcases with tailored descriptions that provide context and highlight key aspects of your process. These optional text blocks let you emphasize specific features, explain challenges you overcame, or detail the results achieved for the client.

You can select ratios for your images.

Choose from various aspect ratios to present your work in the most flattering format. This flexible system allows you to optimize each image display based on content type - whether you need widescreen presentations for landscapes or square formats for logos.

For example this image is using a 16:9 ratio.

Widescreen formats are perfect for showcasing device mockups, web designs, and panoramic visuals. The 16:9 ratio provides a cinematic feel that works exceptionally well for digital interfaces and presentation-style content.


LAUNCH CAMPAIGN EXECUTIONS

The classic 4:3 ratio offers a balanced frame for product photography, print work, and traditional layouts. This proportion provides more vertical space, making it ideal for packaging designs, book covers, and print materials.

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